J.Herwitt's Insects Inspired Collection
Since its launch, Jennifer’s "Collection of Living Jewels" has been featured in many prestigious publications and her jewelry is worn by numerous Hollywood actresses.
- ANTS
- BUTTERFLIES
- DRAGONFLIES
- SCORPIONS
- SEAHORSES
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Obsessed with Insects
Jennifer Herwitt has an eye for detail, a taste for fine jewelry, and a childhood obsession with insects. Her fascination with the creepy crawlies ultimately transpired into a sophisticated line of fine jewelry, what she refers to as her “collection of living jewels”. Jennifer wanted to capture her admiration and respect for all insects in her brand identity system and packaging to highlight insects’ inherent ingenuity and beauty.
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The Concept Behind the Brand
"In crafting my jewelry collection, I discovered that the intricate details of insects mirrored those of fine jewelry. Enthusiasts of natural wonders, such as insects, often appreciate their origins and the scientific facts surrounding them. Many of these admirers eventually become collectors.
J.HERWITT Collection of living jewels as a refined and meaningful homage to the wonders of insects, is showcasing the beauty of the product in an innovative and unparalleled way within the industry. " - Jennifer Herwitt
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